You should get paid whenever your songs are used on YouTube and Facebook, even if you didn’t upload those videos yourself.
More music is consumed on YouTube than all other digital platforms. Facebook is growing every day as a music video giant. You should get paid whenever your songs are used on YouTube and Facebook, even if you didn’t upload those videos yourself.
Through our partnership with YouTube, your Music Videos will be automatically available on the new service if we distribute your content to YouTube.
If you don’t have a video created for some of your tracks, YouTube will create ‘Art Track’ videos out of your sound recordings. Art Track videos fill in the gaps to ensure YouTube has a complete Music Video catalogue of your releases. If you have created your own Music Videos for your releases, YouTube will prioritize these over Art Track Videos.
Users will be able to access YouTube Music through a dedicated App and a brand new desktop player that is designed for music. The YouTube Music personalized home screen will provide recommendations based on users listening history, where they are and what they are doing, which will result in a bespoke user recommendation experience. So if you are at the gym, expect to be suggested music that will get you running alongside Usain Bolt!
YouTube Music is available either through the Ad Supported Tier, or a Paid Subscription which gives benefits such as background listening, downloads and an Ad Free experience.
The price point for YouTube Music Subscription Tier will be $9.99. YouTube are also revamping their YouTube Red offering, which will now be called ‘YouTube Premium’. YouTube Premium offers an Ad Free experience, downloads and background listening for all types of video content. YouTube Premium will be priced at $11.99, which will also include access to YouTube Music Subscription.
Facebook & Instagram Deal Announcement
The core partnership is focused around an organic user experience including access to an Audio Library feature, allowing for fans to engage, create and share their creative user videos with your music in the background.
This new partnership offers new opportunities to connect & promote your music to new audiences/groups with new revenue opportunities. The license is currently live in many countries, with many more to be added soon.
Through your partnership with Apprise Music, your content will be automatically delivered to the platform.
If you have any further questions, please reach out to your Label Manager or Channel Manager.
Thanks for your support,
Apprise Music Content Team